Description

The Business Storytelling eLearning course provides learners with an understanding of how storytelling techniques can be used to communicate ideas, information and messages more effectively in a business environment.

The course explores the principles of effective storytelling, how to structure a clear and engaging narrative and how stories can be adapted for different audiences and purposes. Learners will consider practical techniques for making business communications more memorable, relatable and persuasive while ensuring the key message remains clear and relevant.

Who Should Attend?

• Employees who present or communicate information as part of their role.
• Managers, supervisors and team leaders.
• Sales, marketing and customer-facing personnel.
• Employees responsible for presentations, proposals or business communications.
• Project and departmental leaders.
• Anyone looking to develop their professional communication and presentation skills.

What You Will Learn

• What is meant by storytelling in a business context.
• The role storytelling can play in effective communication.
• Identifying the purpose and key message of a story.
• Understanding the needs and interests of the intended audience.
• Principles of structuring a clear and effective narrative.
• Creating an engaging beginning, middle and conclusion.
• Selecting relevant information to support the story.
• Using examples and experiences to make information relatable.
• Communicating complex information in a clear and accessible way.
• Using storytelling to support presentations and business communications.
• Creating an appropriate emotional connection with an audience.
• Maintaining credibility and authenticity when telling a story.
• Adapting stories for different audiences and communication situations.
• Avoiding unnecessary information that may distract from the main message.
• Using storytelling techniques to make key information more memorable.
• Applying business storytelling techniques in everyday workplace communication.

Course Delivery

This course is delivered as self-directed eLearning through the ELMO learning platform.

Learners can work through the course at their own pace and can move backwards and forwards through the learning content as required. The course does not need to be completed in one sitting, allowing learners to leave and return to their training where necessary.

Interactive activities may be included throughout the course to reinforce key learning points.

Assessment

Knowledge and understanding are checked through online assessment activities. Depending on the course content, these may include multiple-choice questions, matching exercises, drag-and-drop activities and image-based questions.

A minimum score of 70% is required to successfully complete the course.

Certification

Upon successful completion of the course and assessment requirements, learners will receive a UK Rural Skills (UKRS) Accredited Certificate of Training.

Course Duration

The course is self-directed and learners can progress through the content at their own pace. Completion time may therefore vary depending on the individual learner.

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