Description

This course is designed for individuals who are required to develop business cases and want to improve their ability to prepare convincing, evidence-based proposals for projects, initiatives or other courses of action. The course introduces the purpose and structure of a business case and considers the preparation required before writing one. Learners explore how to define a business issue, problem or opportunity, undertake appropriate research and identify the needs and priorities of the intended decision-making audience. Learners develop an understanding of the key components of an effective business case, including the executive summary, problem statement, analysis of potential options, cost-benefit analysis, recommendation and supporting appendix. The course considers how alternative options can be evaluated against factors such as cost, feasibility, implementation timescales, organisational objectives, resource requirements and stakeholder impact. The course also explores how to develop a clear recommendation and implementation plan, including phases, milestones and associated costs. Learners consider how to review and revise a completed business case and prepare to present their proposal effectively to decision-makers and other stakeholders. Overall, the course aims to provide learners with the knowledge and practical techniques required to develop structured, evidence-based and persuasive business cases that support effective organisational decision-making.

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